Rick Cottrell – CEO/Owner
Rick feels very fortunate to have over 30 years entrepreneurial experience. He has owned businesses with as little as 5 and as many as 150 employees. If you remember the Wide World of Sports tagline, well, Rick lives it every day. He has felt the thrill of entrepreneurial victory and the extreme agony of defeat. Like any experienced entrepreneur the defeats have taught him the most.
As Rick says, “As an entrepreneur, nothing beats the adrenaline rush you get when you win a critical piece of business that gives you some financial breathing room, also, nothing can prepare you for the hopeless feeling you have on a Friday night wondering how to make payroll the following week.” At the end of the day, Rick wouldn’t trade those experiences for anything and his clients appreciate the fact that he has been where they are and where they are going.
After the sale of his last business, Rick decided to focus his energies and efforts on helping other entrepreneurs and their leadership teams achieve the success he experienced and avoid the mistakes he made by helping them effectively implement EOS® and understand the significant benefits of a peer board/master mind process like The Alternative Board (TAB).
Rick’s business experience has spanned the globe where he has worked with the leadership teams of cross-industry companies and organizations like Apple, Marriott, Avis, USAA, NIKE, Rheem/Ruud, Purina, GM, NASCAR, Michelin, Kraft, Sandoz, McDonald’s and Shell, to name a few.
In addition to his entrepreneurial experience and being certified as a Professional EOS® Implementer, Rick is a multi-market owner of The Alternative Board (TAB), is Certified in all of the Behavioral Sciences with TTI/Success Insights, is a President’s Club Member with the Sandler Sales Institute and has been highlighted by the Wall Street Journal, CEO and the Small Business Monthly for his work with the use of business analytics and scorecard metrics to predict ongoing business success.