Should You Hire Someone to do Your Marketing? Or DIY?


Should You Hire Someone to do Your Marketing?

You can’t grow your business without marketing, but you have so many other tasks to attend to that it seems like you will never get around to creating an effective marketing campaign. If you operate a start-up company, you likely don’t have the budget to hire full-time staff. This is a common problem for small business owners. Fortunately, it’s also one that easy to resolve by outsourcing. You just need to decide if this solution is right for you.

Benefits of Working with Freelance Marketing Professionals

People who offer freelance marketing services and those who hire them often cite the flexibility of the arrangement as one of its leading benefits. Freelancers can work on a project basis and only take work that interests them while business owners only need to pay for that person’s services. From your perspective, you don’t have to pay for benefits such as health insurance, sick leave, and vacation pay. You also don’t have to pay for full-time hours when you may not need them.

Since the person isn’t your employee, you won’t have human resources issues either. That means no payroll taxes or discipline issues. Simply issue a miscellaneous income form at the end of the year and the contractor can handle his or her own taxes. If the working relationship isn’t satisfactory, either party can end it at any time.

Besides eliminating the cost of benefits and the cost of maintaining an employee, you can save considerable time and money in the hiring process. Bringing on a new employee requires writing an accurate job description, placing an ad, reviewing resumes and applications, interviewing several candidates, and conducting pre-employment background checks. While you still need to be careful when outsourcing the work, the process of finding the right person can be as simple as checking a freelance job board.

Another thing to consider is that marketing freelancers are often experts in their field. They typically worked for an employer before branching out on their own. That means you can find the experience with a freelancer that might take several years to find with your own employee.

Potential Drawback to Consider

Some employers feel uncomfortable hiring a contractor who would work from his or her own office because it means the employer can’t supervise the work. While this is understandable, consider that you typically pay employees by the hour and freelancers by the job. That means you’re paying for someone to check their personal email and send texts in addition to the work they get done. Contractors are often motivated to get the job done quickly and efficiently. When they waste time, it only hurts their own bottom line and not yours.

If you’re concerned about confidentiality, you can draw up paperwork at the start of the outsourcing agreement that covers this issue. Once the contractor signs the paperwork, it creates a legally binding arrangement. We would be happy to assist with paperwork, and we can help you weigh the pros and cons of hiring outside marketing services and get past any hurdles.

At, we are about execution, getting things done, moving the needle, helping the business owner succeed.  It’s always exciting to learn about the solutions and challenges business owners are facing daily, and to see how we can work together.  We would love to meet with you and hear your story.

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