Category

Small Business Operations

Why Brand and Sell to Millennials: They're the Largest Age Demographic in America

Why Brand and Sell to Millennials: They’re the Largest Age Demographic in America

By | Small Business Operations, Small Business Sales

By now, most people know that millennials are the generation of people born between approximately 1980 and 2000. The youngest of this group has just graduated from high school and many are leaving their parents’ home for the first time to attend college. Those in the middle have graduated from college and are either looking for or working at their first full-time job. Marriage may be in the near future,…

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Work-Life Balance is Especially Important for Small Business Owners

Work-Life Balance is Especially Important for Small Business Owners

By | Entrepreneurship, Small Business Operations

Work-life balance isn’t just a cliché that sounds good in theory. It’s necessary for both your physical and mental health. Although it might seem like a paradox, enjoying time away from work can make you a more effective business owner. Meeting with friends, engaging in hobbies, and tending to your physical fitness are just as important for life satisfaction as feeling fulfilled at your job. They key is not to…

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