Many typical business persons are constrained somewhat by thinking in small terms, especially those with startup or fledgling businesses where survival seems to be the paramount issue. In order to progress from becoming a small business owner and survivor into a true entrepreneur, it is necessary to think in more confident terms and in a broader scope.
What you need to do as an entrepreneur is to break out of the small business mentality, so that you can begin focusing on bringing greater value to your clients, strategic partners, suppliers, and even local community leaders. One of the best ways to do that is to exceed the expectations of all those people, and over-deliver on value. Here are three of the greatest benefits brought about by over-delivering on value, and exceeding the expectations of those whom you do business with.
Creating Distinction and Uniqueness
An entrepreneur who over-delivers on value distinguishes himself/herself from the vast masses of the crowd. Since the majority of people in business are simply doing what they’re told, reacting to circumstances, and performing up to perceived limitations, they aren’t really doing anything out of the ordinary. Business persons with the true entrepreneurial spirit are those who can innovate, originate, and seek opportunity everywhere by thinking out of the box, and finding new ways to do things. These people are destined to become leaders and business entrepreneurs.
Over-delivering on value can be a tremendous tool for gaining the respect and admiration of consumers and competitors alike. Because you never know exactly which business initiatives will bear the most fruit, the true entrepreneur consistently reaches out to everyone in his/her sphere of influence to try to make a difference.
Knowledgeable blogging, white papers, and newsletters are all great vehicles to over-deliver on value to people, and make them aware of your status as an authority in your field. Even if you aren’t doing business with the vast majority of people who regularly read your insights, you are creating tremendous potential opportunity for the future, by reaching out to a huge audience, and bringing value to them which they would otherwise not have obtained.
Another way that over-delivering on value can eventually provide a competitive advantage in your business is by building relationships. When you consistently over-deliver to all those people touched by your business, it might initially cause them to be somewhat skeptical, and wonder what your hidden agenda is.
However, if you maintain that persistent over-delivery and continue to add value, eventually the happy beneficiaries of your generosity will come to have more and more trust and confidence in you. All of this will go a long way toward cementing a relationship with companies and customers, and when you start building these kinds of relationships, you are also building the foundation for long-term success as an entrepreneur.
BizResultz.com is about execution, getting things done, moving the needle, helping the business owner succeed. We want to meet with you and hear your story. It’s always exciting to learn about the solutions and challenges business owners are facing daily, and to see how we can work together.