Category

Small Business Sales

7 Marketing Strategies to Help Your Business Grow

7 Marketing Strategies to Help Your Business Grow

By | Business Planning, Entrepreneurship, Small Business Growth, Small Business Operations, Small Business Sales

As a business owner, you put so much thought and energy into mapping out the path for your business to grow. One step you can take to increase your return on investment is to develop a solid marketing strategy. A good marketing strategy will increase your brand recognition, and will take into account all marketing channels which will help to grow your business. By developing a really good marketing strategy,…

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Successful Preparation is Key to Selling a Business

Successful Preparation is Key to Selling a Business

By | Entrepreneurship, Small Business Sales

There’s no such thing as preparing too much when it comes to selling a business. In fact, lack of preparation for selling a business is the biggest reason that deals fall through or business owners end up losing money. You can even include a clause regarding the sale of the business when you buy it. This is especially important if you go into business with a partner or you plan…

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Why Brand and Sell to Millennials: They're the Largest Age Demographic in America

Why Brand and Sell to Millennials: They’re the Largest Age Demographic in America

By | Small Business Operations, Small Business Sales

By now, most people know that millennials are the generation of people born between approximately 1980 and 2000. The youngest of this group has just graduated from high school and many are leaving their parents’ home for the first time to attend college. Those in the middle have graduated from college and are either looking for or working at their first full-time job. Marriage may be in the near future,…

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How do I Find the Business Coach That is the Right Match for Me?

How do I Find the Business Coach That is the Right Match for Me?

By | Business Planning, Small Business Growth, Small Business Sales

When you’re new to running a business, it’s a good idea to take advantage of all the help you can get from those who have been at it a while. Most business owners can use the input of a coach whether they have just launched a start-up or are trying to grow their business to the next level. However, it’s important to carefully evaluate the person you want to act…

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5 Things to Consider When You Value a Business

5 Things to Consider When You Value a Business

By | Business Planning, Small Business Sales

  When you’re trying to value a business, there really isn’t a set formula for doing so, which means it’s entirely possible that you get it wrong. However, even if you do misfire a bit on the actual worth of a business, what really matters is how much it’s worth to you, and that simply can’t be defined by any system of metrics or finance. Even when you do factor…

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How To Get… And Keep New Profitable Customers

By | Small Business Sales

When you have an effective system that will allow you to profitably get and keep quality customers that will do business with you over and over again and then actively and enthusiastically refer you to others, your business will produce more profits than you can possibly imagine. And then everything else falls into place. So, how do you get to that level of business? First you have to look at…

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7 Powerful Ways to Boost Sales in 2018

By | Small Business Sales

Identifying the Basic Motives of Customers or Prospects Although it may sound surprising, customers don’t buy just for the sake of owning a particular product or service. They buy because of the benefits they will receive as a result of owning that product or service. Understanding this concept can help you better focus your selling efforts and place more emphasis on the specific benefits and how those benefits apply directly…

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Differentiation: Learn the keys to attracting new business.

By | Small Business Sales

Identifying the Basic Motives of Customers or Prospects Although it may sound surprising, customers don’t buy just for the sake of owning a particular product or service. They buy because of the benefits they will receive as a result of owning that product or service. Understanding this concept can help you better focus your selling efforts and place more emphasis on the specific benefits and how those benefits apply directly…

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