Category

Entrepreneurship

7 Marketing Strategies to Help Your Business Grow

7 Marketing Strategies to Help Your Business Grow

By | Business Planning, Entrepreneurship, Small Business Growth, Small Business Operations, Small Business Sales

As a business owner, you put so much thought and energy into mapping out the path for your business to grow. One step you can take to increase your return on investment is to develop a solid marketing strategy. A good marketing strategy will increase your brand recognition, and will take into account all marketing channels which will help to grow your business. By developing a really good marketing strategy,…

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Understanding Innovation and How It Benefits Your Business

Understanding Innovation and How It Benefits Your Business

By | Entrepreneurship, Small Business Growth, Small Business Operations

According to BusinessDictionary.com, the primary definition of innovation is risk-taking. Companies that possess innovative traits continually look for new and more efficient ways of creating their products and services as well as improve customer service. No matter how long you have owned a business, you know that markets, products, services, pricing, and customer expectations change frequently. To embrace innovation means that you’re always open to new ways of doing things….

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10 Soft Skills Employers Look for in New Hires

10 Soft Skills Employers Look for in New Hires

By | Entrepreneurship, Small Business Operations

Resumes don’t always tell the whole story about potential candidates, in terms of the kind of skills they bring to the table. Those skills identified on the resume are generally considered to be hard skills, i.e. those which have been acquired academically or on the job, and which pertain to the profession itself. However, the soft skills which a candidate brings to the job may be just as important, or…

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Successful Preparation is Key to Selling a Business

Successful Preparation is Key to Selling a Business

By | Entrepreneurship, Small Business Sales

There’s no such thing as preparing too much when it comes to selling a business. In fact, lack of preparation for selling a business is the biggest reason that deals fall through or business owners end up losing money. You can even include a clause regarding the sale of the business when you buy it. This is especially important if you go into business with a partner or you plan…

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How to Get Your Small Business Launched Successfully

How to Get Your Small Business Launched Successfully

By | Business Planning, Entrepreneurship

Many people dream of owning their own small business but quickly give up the idea once they realize that starting and launching it is a lot of hard work. It can seem positively overwhelming when you consider everything you must do all at the same time. To reduce your stress and keep your momentum going, focus on just one thing at a time before moving onto the next task.  …

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Work-Life Balance is Especially Important for Small Business Owners

Work-Life Balance is Especially Important for Small Business Owners

By | Entrepreneurship, Small Business Operations

Work-life balance isn’t just a cliché that sounds good in theory. It’s necessary for both your physical and mental health. Although it might seem like a paradox, enjoying time away from work can make you a more effective business owner. Meeting with friends, engaging in hobbies, and tending to your physical fitness are just as important for life satisfaction as feeling fulfilled at your job. They key is not to…

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