7 Marketing Strategies to Help Your Business Grow

7 Marketing Strategies to Help Your Business Grow

By | Business Planning, Entrepreneurship, Small Business Growth, Small Business Operations, Small Business Sales

As a business owner, you put so much thought and energy into mapping out the path for your business to grow. One step you can take to increase your return on investment is to develop a solid marketing strategy. A good marketing strategy will increase your brand recognition, and will take into account all marketing channels which will help to grow your business. By developing a really good marketing strategy,…

Read More
5 Ways to Tackle Waste and Inefficiency Lurking In Your Business

5 Ways to Tackle Waste and Inefficiency Lurking In Your Business

By | Small Business Operations

No business owner likes to think that inefficiencies exist in his or her business, but the truth is companies of all sizes could benefit from becoming more efficient. Rather than feel discouraged by this, consider it a challenge to always be looking for ways to improve processes, people, and equipment. No matter how well you feel your company is performing today, there’s always room for improvement. Below are five things…

Read More
Do You Have Business Insurance to Protect Your Small Business?

Do You Have Business Insurance to Protect Your Small Business?

By | Small Business Operations

When you’re starting up your small business, it probably seems like business insurance is the last thing you want to spend money on, given the fact that there are so many other costs associated with establishing your business. However, there are some very real threats which could derail your fledgling business if you don’t have some kind of insurance coverage. For instance, you could fall victim to a natural disaster,…

Read More
Understanding Innovation and How It Benefits Your Business

Understanding Innovation and How It Benefits Your Business

By | Entrepreneurship, Small Business Growth, Small Business Operations

According to BusinessDictionary.com, the primary definition of innovation is risk-taking. Companies that possess innovative traits continually look for new and more efficient ways of creating their products and services as well as improve customer service. No matter how long you have owned a business, you know that markets, products, services, pricing, and customer expectations change frequently. To embrace innovation means that you’re always open to new ways of doing things….

Read More
10 Soft Skills Employers Look for in New Hires

10 Soft Skills Employers Look for in New Hires

By | Entrepreneurship, Small Business Operations

Resumes don’t always tell the whole story about potential candidates, in terms of the kind of skills they bring to the table. Those skills identified on the resume are generally considered to be hard skills, i.e. those which have been acquired academically or on the job, and which pertain to the profession itself. However, the soft skills which a candidate brings to the job may be just as important, or…

Read More
Successful Preparation is Key to Selling a Business

Successful Preparation is Key to Selling a Business

By | Entrepreneurship, Small Business Sales

There’s no such thing as preparing too much when it comes to selling a business. In fact, lack of preparation for selling a business is the biggest reason that deals fall through or business owners end up losing money. You can even include a clause regarding the sale of the business when you buy it. This is especially important if you go into business with a partner or you plan…

Read More
Boost Your Cash Flow With These 7 Steps

Boost Your Cash Flow With These 7 Steps

By | Small Business Operations

There is no overstating the importance of cash flow to your small business, because if you have even one severe gap in cash flow, it just might be enough to scuttle your business. The same is true if you consistently have minor cash flow issues, because the cumulative effect of those shortages will eventually be enough to have you drowning in debt. Here are seven ways that you can boost…

Read More
Why Brand and Sell to Millennials: They're the Largest Age Demographic in America

Why Brand and Sell to Millennials: They’re the Largest Age Demographic in America

By | Small Business Operations, Small Business Sales

By now, most people know that millennials are the generation of people born between approximately 1980 and 2000. The youngest of this group has just graduated from high school and many are leaving their parents’ home for the first time to attend college. Those in the middle have graduated from college and are either looking for or working at their first full-time job. Marriage may be in the near future,…

Read More
How to Get Your Small Business Launched Successfully

How to Get Your Small Business Launched Successfully

By | Business Planning, Entrepreneurship

Many people dream of owning their own small business but quickly give up the idea once they realize that starting and launching it is a lot of hard work. It can seem positively overwhelming when you consider everything you must do all at the same time. To reduce your stress and keep your momentum going, focus on just one thing at a time before moving onto the next task.  …

Read More
Work-Life Balance is Especially Important for Small Business Owners

Work-Life Balance is Especially Important for Small Business Owners

By | Entrepreneurship, Small Business Operations

Work-life balance isn’t just a cliché that sounds good in theory. It’s necessary for both your physical and mental health. Although it might seem like a paradox, enjoying time away from work can make you a more effective business owner. Meeting with friends, engaging in hobbies, and tending to your physical fitness are just as important for life satisfaction as feeling fulfilled at your job. They key is not to…

Read More